aden + anais Teams with Celebs

Baby brand aden + anais and global AIDS charity (RED) have launched a designer collaboration with Jessica Alba, Gwen Stefani and Rachel Zoe.

April 6, 2018

aden + anais Teams with Celebs

The new designer collection three-pack includes three organic swaddles, each featuring a custom print from Alba, Stefanai and Zoe.

Twenty-five percent of the retail price of each pack will go to the Global Fund to fight AIDS and help end mother-to-child HIV transmission.

The special edition packs are now available on the aden + anais and Honest Company (Alba's lifestyle brand) websites, as well as at specialty boutiques across the U.S.

"We are proud to stand alongside Jessica Alba, Gwen Stefani and Rachel Zoe, who are not only mothers but also devoted advocates for the safety and well-being of children, to engage all parents to help bring the world closer to an AIDS-free generation," says Raegan Moya-Jones, co-founder and chief executive officer, aden + anais.

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