February 2, 2023
AC Milan and The Rolling Stones have announced the launch of a second iteration of their collaborative collection. The Italian football club and the British band began their journey together last June, at the band's concert in San Siro, AC Milan’s home stadium.
The collection, available now in all AC Milan stores (physical and online), features four main pieces, including a standout wool and faux leather Varsity Jacket. The jacket is adorned with patches and embroidery both front and back, featuring a print reading "AC Milan x The Rolling Stones", with the embroidered track title "Sympathy for the Devil" - one of the band’s most famous songs, which references the Devil, a symbol of AC Milan.
This exclusive collection includes products customized with embroidery, patches and screen printing ‘Made in Italy’. Two t-shirts and a hoodie complete the capsule collection. The accessories in the second drop include a cap with embroidered logo, a notebook, a key ring, a scarf, a mug and bracelets.
Each piece bears the iconic "tongue" of The Rolling Stones, which, for this occasion, has been redesigned in red and black, merging the British band’s historic logo with the famous ‘Rossoneri’ colors to create a one-time special logo.
The collaboration was brought together by Bravado, Universal Music Group’s leading brand management division.
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