ABG, WWE Bring Tapout to J.C. Penney

WWE and Authentic Brands Group are taking the fitness and training brand Tapout to J.C. Penney with a brand-new apparel line in nearly 300 stores.

April 6, 2018

The revitalized fitness brand is on sale in 300 J.C. Penney locations.

The Tapout performance apparel collection is currently available for men and includes a range of training and compression tees, tank tops, pants and shorts featuring Tapout’s new branding.

“We are thrilled to reintroduce Tapout performance apparel into the retail space with J.C. Penney,” says Jamie Salter, chairman and chief executive officer, ABG. “The next generation of Tapout preserves elements of the original brand essence while tapping into current consumer needs for apparel that suits their active lifestyle.”

Additionally, J.C. Penney will launch a women’s line of Tapoout sports bras, tank tops, tees, shorts and capris this summer.

“From working out to hanging out, Tapout offers a stylish collection of performance sportswear that’s versatile enough to wear in and out of the gym,” says James Starke, senior vice president, men’s apparel, J.C.

Penney. “Tapout has a strong fan base and J.C. Penney is excited to add this brand to our great assortment of high quality activewear for young men.”