Campaign will highlight the fashion brand’s new range and female entrepreneurs.
The campaign, titled Jones New York State of Mind, will highlight the brand’s fall 2016 collection across print, digital and social media, and includes a range of women’s ready-to-wear, handbags, footwear and accessories.
Jones New York will also launch its first social influencer campaign in conjunction with
magazine, titled Jones New York Minute. The social media activation will highlight female entrepreneurs Eden Grinshpan, Amanda Freeman and Denise Porcaro and will feature original content.
ABG, who acquired the brand last summer, will also further support the brand with a 360-degree marketing campaign.
The fall Jones New York apparel range is now available in the U.S. and Canada at department stores and on ecommerce including Dillard’s, Bon-Ton, Von Maur and JNY.com.
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