ABG Ties Up Juicy Swimwear Deal

Authentic Brands Group has tapped the design house Raj to develop a line of Juicy Couture swimwear in a new, long-term partnership.

April 6, 2018

ABG Ties Up Juicy Swimwear Deal

Authentic Brands Group has tapped the design house Raj to develop a line of Juicy Couture swimwear in a new, long-term partnership.

Raj will now serve as the exclusive Juicy Couture swimwear partner, designing, sourcing and manufacturing all lines in the women’s category.

The first collection of Juicy Couture swimwear from Raj will be available globally in Juicy Couture stores, shop-in-shops, select department stores and online in spring/summer 2016.

“Raj is an industry expert that brings innovation to swimwear design,” says Jamie Salter, chairman and chief executive officer, ABG. “With a track record that spans nearly five decades, we are confident that Raj’s expertise will add newness to this key category.”

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