PVH has signed on to create dress shirts, neckwear, loungewear, sleepwear and underwear for the two brands with ties launching this fall and into the holiday season and other items following in spring 2014.
“We are excited about our partnership with ABG for theHickey Freeman and Hart Schaffner Marx brands. These are outstanding brands with a tradition of excellence that complement our current portfolio,” says Mitchell Lechner, president, dress furnishings and licensing division, PVH. “Hickey Freeman and Hart Schaffner Marx were founded on the principles of authenticity, quality, elegance and innovation. The addition of these brands will allow us to bring innovative product, a new design aesthetic, as well as a strong dress shirt and neckwear synergy to the better specialty retailers.”
Concept One is also planning a line of accessories that will include
ABG is now looking to extend the brands into outerwear, footwear, sportswear, fragrance and home categories.
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