ABG Runs with Juicy Campaign

Authentic Brands Group and Juicy Couture have unveiled the brand’s new fall advertising campaign, which will celebrate 21 years of Juicy Couture’s tracksuit.

April 6, 2018

1 Min Read

Anniversary marketing will pay homage to Juicy Couture’s well-known tracksuit.

Authentic Brands Group and Juicy Couture have unveiled the brand’s new fall advertising campaign, which will celebrate 21 years of Juicy Couture’s tracksuit.

The Juicy Couture #TrackisBack campaign will launch this month in print, out-of-home, digital and on social media.

Juicy Couture has also enlisted 21 models and influencers for a photoshoot and to share how they wear their Juicy Couture tracksuit. Juicy Couture will also debut a behind-the-scenes video from the campaign and further tap in to the brand’s network of influencers in the U.K., China, Morocco, Russia, Japan and Mexico, who will then post original content on their social channels.

Juicy Couture’s apparel is available in 247 Juicy Couture stores and at select department stores in 60 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East.

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