ABG Inks Juicy Couture, Batra Group Deal

Authentic Brands Group has announced a long-term master license agreement with The Batra Group for its Juicy Couture property.

The Batra Group will debut an all-new collection of Juicy Couture apparel, accessories, footwear and handbags in the European market in spring 2020. Designer Amy Gibson will help create the new collection for The Batra Group. The line will be inspired by streetwear and the Juicy Couture heritage. It will feature bold color palettes while incorporating Juicy Couture’s traditional aesthetic.

“As the Juicy Couture brand continues to grow and evolve, it is our priority to enlist industry-leading partners in key brand territories to expand the business and design product that is authentic to the brand’s DNA and meets the needs of the Juicy girl,” says Jarrod Weber, group president, lifestyle brand, ABG. “We are confident that The Batra Group will successfully expand Juicy Couture throughout Europe and look forward to a long-lasting partnership.”

ABG bought the Juicy Couture brand in 2013.