ABG Deals for Jones NY Shirts

Authentic Brands Group has tapped Versa Group to develop a line of Jones New York men’s dress shirts.

April 6, 2018

ABG Deals for Jones NY Shirts

Versa Group is on board to grow the lifestyle brand’s apparel lineup.

Authentic Brands Group has tapped Versa Group to develop a line of Jones New York men’s dress shirts.

The new collection will feature a variety of styles, fabrications and textures.

“Jones New York is a renowned American brand with a reputation for excellence in design, quality and fit,” says Marc Seruya, president and chief executive officer, Versa Group. “We see white space for Jones in the men’s dress shirt market and have plans to accommodate that target customer through this new sophisticated line.”

The men’s shirt line is slated to launch in spring 2017 at better department stores and on JNY.com.

“The Jones New York brand is strong and we see real growth potential in menswear,” says Jamie Salter, chairman and chief executive officer, ABG. “Versa Group is a branded menswear expert and we look forward to partnering with their team to expand Jones New York’s men’s offerings.”

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