ABG Adds Nine West to Portfolio

Authentic Brands Group has completed the acquisition of Nine West and Bandolino from Nine West Holdings.
License Global

February 14, 2019

ABG Adds Nine West to Portfolio

Authentic Brands Group has completed the acquisition of Nine West and Bandolino from Nine West Holdings.

As part of this acquisition, ABG will assume all licensing partnerships and marketing activities for the Nine West and Bandolino brands.

Marc Fisher Footwear has been appointed to operate the footwear businesses, and Signal Products to operate the handbag and small leather goods businesses.

ABG’s primary concentration for Nine West and Bandolino is developing near-term and long-term strategies to reinforce the brands’ positioning in key fashion global markets with a renewed creative strategy, digital campaigns and key influencer partnerships.

The company will build upon the strength of both Nine West and Bandolino to fast-track the ongoing brand expansion into new territories and categories including sportswear, outerwear, swimwear, intimates, fragrance, sleepwear and home.

“From the moment ABG won the bid for Nine West and Bandolino, we received an outpouring of interest from retailers,

distributors, and new licensing partners,” says Jamie Salter, chairman and chief executive officer, ABG. “Now that the acquisition has been formalized, we are kicking the brands’ growth strategies into high gear.”

Nine West Holdings, which also includes the Anne Klein and Gloria Vanderbilt brands, filed for Chapter 11 bankruptcy in the U.S. in April.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.