As part of this acquisition, ABG will assume all licensing partnerships and marketing activities for the Nine West and Bandolino brands.
Marc Fisher Footwear has been appointed to operate the footwear businesses, and Signal Products to operate the handbag and small leather goods businesses.
ABG’s primary concentration for Nine West and Bandolino is developing near-term and long-term strategies to reinforce the brands’ positioning in key fashion global markets with a renewed creative strategy, digital campaigns and key influencer partnerships.
The company will build upon the strength of both Nine West and Bandolino to fast-track the ongoing brand expansion into new territories and categories including sportswear, outerwear, swimwear, intimates, fragrance, sleepwear and home.
“From the moment ABG won the bid for Nine West and Bandolino, we received an outpouring of interest from retailers,
Nine West Holdings, which also includes the Anne Klein and Gloria Vanderbilt brands, filed for Chapter 11 bankruptcy in the U.S. in April.
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