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April 6, 2018
Authentic Brands Group is bringing the Prince tennis brand to a new line of performance apparel exclusively at retailer Sports Authority in the U.S. and Puerto Rico.
Authentic Brands Group acquired the Prince brand in August 2012.
Prince, which has traditionally focused on tennis gear and footwear, will launch the line of men’s, women’s and kids' apparel this month as a complement to its existing hard lines.
The new apparel range will offer head-to-toe performance tennis apparel including polos, crew necks, fitted tanks, pleated skorts and various styles of socks.
“We are excited to bring the new Prince performance apparel collection to Sports Authority," says Nick Woodhouse, president and chief marketing officer, ABG. "Prince is a recognized leader in tennis equipment, and now extending that same expertise to tennis apparel and accessories. We are thrilled to partner with Sports Authority, on this brand to further solidify their position as a designated sports brand destination.”
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