ABG Accelerates Airwalk Growth

Authentic Brands Group is implementing the first phase of its growth strategy for youth lifestyle brand Airwalk with two new partnerships.

Fashion Options has been tapped to extend the brand into men’s and boy’s apparel in North America, whilewill grow Airwalk’s footwear offerings in France.

“As we grow the Airwalk brand it is very important to stay true to its DNA and maintain integrity across all product lines,” says Jamie Salter, chairman and chief executive officer, ABG. “That is why we have partnered with Fashion Options and Royer Group as key licensees to help ABG expand Airwalk’s customer base across North America and Europe.”