Abercrombie & Fitch, The Trevor Project Expand Partnership with Pride Capsule Collection

Retailer will also donate to a new TikTok Challenge to support The Trevor Project.
License Global

June 1, 2022

Abercrombie & Fitch line.Abercrombie & Fitch

Abercrombie & Fitch has launched its 2022 Pride collection with The Trevor Project, for both the Abercrombie & Fitch and abercrombie kids’ brands.  

The Trevor Project, a mental health organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people has been a celebrated partner of

Abercrombie & Fitch

since 2010.  

The 2022 Abercrombie x Trevor Project capsule collection is the third co-designed collaboration between Abercrombie & Fitch and The Trevor Project. The gender-inclusive adult collection, available in sizes XXS-XXXL, features T-shirts, shorts, hoodies, jackets, sandals, hats, socks and more. Collection motifs include drawings by the late artist, Keith Haring, pastel tie-dyes and color-blocked patterns. 

The gender-inclusive kids’ Pride collection, part of abercrombie kids’ “everybody collection” celebrates the fifth year of offering T-shirts, hoodies, bucket hats, scrunchies, sunglasses and more. 

“We’re proud to celebrate our strong partnership with

The Trevor Project and are honored to work so closely with an organization whose essential services mean so much to so many, including our customers and associates,” says Kristin Scott, president, global brands, Abercrombie & Fitch. “Celebrating the confidence, strength and resilience of the LGBTQ community shouldn’t begin and end with the month of June, which is why we’re so happy to make our co-designed Pride collection, and our round-up donation support campaigns, available throughout the year.” 

Abercrombie & Fitch has committing to an increased donation of $400,000 to The Trevor Project. The two have partnered to launch a “love chain” TikTok duet campaign to create a series of supportive content across the platform, showing LGBTQ youth they are loved, supported and celebrated for exactly who they are. For every duet of 

The Trevor Project’s TikTok

 and use of the #TrevorLoveChain hashtag, Abercrombie will donate $1, up to $100,000. The brand will continue to host round-up campaigns throughout the year in which customers are able to round up their total point of purchase to donate to The Trevor Project. 

“Abercrombie’s support of The Trevor Project has been essential in the expansion of our services to as many LGBTQ youth in crisis as possible,” says Muneer Panjwani, vice president, institutional partnerships, The Trevor Project. “This year’s collection – which is available year-round – and the accompanying #TrevorLoveChain campaign on TikTok demonstrate Abercrombie’s continued commitment to the LGBTQ community at large, and also illustrate the close collaborative relationship we’ve developed over our twelve years of partnership.” 

Since first partnering with The Trevor Project in 2010, Abercrombie & Fitch and its customers have donated more than $2.8 million to The Trevor Project. 

This year’s Pride collection is available in stores for Pride Month and online throughout the year at 

Abercrombie.com

 and 

Abercrombiekids.com

. To learn more about The Trevor Project or to get help, visit 

TheTrevorProject.org

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