The Trevor Project, a mental health organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people has been a celebrated partner ofAbercrombie & Fitch
The 2022 Abercrombie x Trevor Project capsule collection is the third co-designed collaboration between Abercrombie & Fitch and The Trevor Project. The gender-inclusive adult collection, available in sizes XXS-XXXL, features T-shirts, shorts, hoodies, jackets, sandals, hats, socks and more. Collection motifs include drawings by the late artist, Keith Haring, pastel tie-dyes and color-blocked patterns.
The gender-inclusive kids’ Pride collection, part of abercrombie kids’ “everybody collection” celebrates the fifth year of offering T-shirts, hoodies, bucket hats, scrunchies, sunglasses and more.
“We’re proud to celebrate our strong partnership with
Abercrombie & Fitch has committing to an increased donation of $400,000 to The Trevor Project. The two have partnered to launch a “love chain” TikTok duet campaign to create a series of supportive content across the platform, showing LGBTQ youth they are loved, supported and celebrated for exactly who they are. For every duet ofThe Trevor Project’s TikTok
and use of the #TrevorLoveChain hashtag, Abercrombie will donate $1, up to $100,000. The brand will continue to host round-up campaigns throughout the year in which customers are able to round up their total point of purchase to donate to The Trevor Project.
“Abercrombie’s support of The Trevor Project has been essential in the expansion of our services to as many LGBTQ youth in crisis as possible,” says Muneer Panjwani, vice president, institutional partnerships, The Trevor Project. “This year’s collection – which is available year-round – and the accompanying #TrevorLoveChain campaign on TikTok demonstrate Abercrombie’s continued commitment to the LGBTQ community at large, and also illustrate the close collaborative relationship we’ve developed over our twelve years of partnership.”
Since first partnering with The Trevor Project in 2010, Abercrombie & Fitch and its customers have donated more than $2.8 million to The Trevor Project.
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