Abercrombie & Fitch Jumps into Activewear with New Sub-Brand

The activewear line aims to empower customers to reach “Your Personal Best.”

License Global

March 17, 2022

1 Min Read
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Abercrombie & Fitch Co.

Abercrombie & Fitch, a division of Abercrombie & Fitch,  has announced the launch of YPB, an activewear sub-brand.  

YPB stands for “Your Personal Best” and aims to empower customers to perform to their highest potential. The sub-brand features a collection of fashion-forward yet functional activewear and accessories for men and women and is available now at Abercrombie.com and in most North American Abercrombie & Fitch stores. 

The collection features performance tops and bottoms with four-way stretch, sweat-wicking and anti-odor elements, studio outer layers and trending fashion details like cutouts and straps. YPB’s styles are available in XXS-XXL with additional options for long and short lengths. 

“We’ve been dedicated to outfitting our millennial consumers for every part of their lives, whether they’re traveling, brunching with friends or celebrating a wedding, for example,” says Kristin Scott, global brand president, Abercrombie & Fitch. “Being active is another key part of that lifestyle, and now, with the launch of YPB, we can meet those specific needs. We’re laser-focused on listening to our customers, and they were clear: They're looking for fashion-forward activewear that performs, looks good and combines quality with value. YPB delivers on all of that, while also providing the comfort and attention to detail that our customers expect from us.” 

Designers spent hundreds of hours conducting fit research on models across genders, sizes, shapes and heights to ensure pieces delivered on presentation as well as performance. Additionally, YPB’s team held focus groups with customers and key fitness and lifestyle influencers to gain their perspective on what they and their followers were missing from the activewear world, refining designs to ensure seaming, stretch, and details like pocket angles and drawstrings could all help customers move freely and comfortably. 

 

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Abercrombie & Fitch

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License Global

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