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Capsule of apparel and accessories from Rocky's AWGE label to be available exclusively at Pacsun worldwide.
March 17, 2022
Pacsun, with guest artistic director A$AP Rocky and his creative design agency AWGE, has released an exclusive collaboration with Mercedes Benz – AWGE x Mercedes.
The collection includes unisex styles in a variety of colorways, including bomber jackets, sweatpants, long-sleeved T-shirts and hats. All are adorned with the AWGE and Mercedes Benz logos.
"As Pacsun's guest artistic director, Rocky has brought incredible opportunities for unexpected brand collaborations," says Brie Olson, president, Pacsun. "Through this partnership, we are able to reach another audience of consumers and bring Mercedes fans into the Pacsun Community."
The collection is Rocky's fourth project with Pacsun and second official apparel collaboration with a brand partner under the retailer, in addition to the recent drops created with action sports, footwear and apparel brand, Vans.
"I've been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud moment for me,” says Rocky. “To be able to incorporate my relationship with Mercedes and my partnership with Pacsun to release select items from the first drop, echoes my original sentiments of creating premium products based off my love for nostalgia and heritage brands that are accessible at different price points."
"Rocky is a visionary," says Richard Cox, vice president, men's merchandising, Pacsun. “He harnesses his passion for fashion and streetwear in the ideation of all of his collections, and it's cool to see another version of his come to life with the launch of AWGE x Mercedes.”
Read more about:Mercedes Benz
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