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February 8, 2023
24 Hours of Le Mans, the world’s oldest active endurance race, has teamed up with fashion brand, Bershka, to launch a new apparel and accessories capsule collection, in a deal brokered by Le Mans’ exclusive licensing agency, IMG.
The collection is inspired by the rich history of the race which celebrates its 100th anniversary this year. Predominantly featuring natural, black and white tones, the clothing and accessories line follows a notable vintage aesthetic with shades of mustard, burgundy and green in logos and fonts. Key pieces include a synthetic leather bomber jacket, printed overshirt, black hoodie with contrasting details, cotton cargo pants, dirty wash jeans and sunglasses. The collection also includes direct references to the famous circuit with photos of iconic Le Mans races printed on T-shirts and jumpers. The line is available online and in Bershka stores worldwide.
“Over the last hundred years, the 24 Hours of Le Mans has become synonymous with innovation and originality, continuously shaping new trends in technology, racing and fashion,” says Mickael Andreo, vice president, licensing, IMG. “We are delighted to build on this enduring legacy and partner with Bershka to launch a special collection that gives new and existing fans a taste of Le Mans’ distinctive vintage aesthetic.”
The 24 Hours of Le Mans race will be held June 10-11.
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