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‘Daniel Tiger’s Neighborhood’ Roars with New Deals

‘Daniel Tiger’s Neighborhood’ Roars with New Deals

9 Story Brands has signed new licensees for the Fred Rogers Productions property.

Fred Rogers Productions and 9 Story Brands have inked a raft of new deals for “Daniel Tiger's Neighborhood.”

As the production house's global licensing agent, 9 Story has expanded the series’ licensing program to include partners such as Topix Media Lab and ASO. The deals will see the "Daniel Tiger's Neighborhood" property head to the publishing, holiday goods and toys categories. A full list of partners includes:

  • Simon & Schuster (publishing);
  • Kahootz Toys (novelties and toys);
  • ASO (bandages) and
  • Kurt Adler (ornaments and stockings).

"‘Daniel Tiger's Neighborhood’ continues to be a favorite with children and families in 'neighborhoods' around the world," says Paul Siefken, president and chief executive officer, Fred Rogers Productions. "We're delighted to be working with licensing partners that are leaders in their respective categories to further expand the assortment of series-inspired products for young fans to engage with, learn from and enjoy."

9 Story Brands’ new partnerships add to the slate of deals for the series from late last year. The kids’ show was leveraged for licensing deals with Church & Dwight, Jakks Pacific and Party City Holdings last October.

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