Former Disney star revealed her new collection in conjunction with U.S. pop-up locations.
Actress and recording artist Zendaya has unveiled Daya by Zendaya, a direct-to-consumer fashion line featuring its own e-commerce website.
The debut collection features a variety of pieces including tank tops, bomber jackets, body suits, dresses, blazers and coats as well as a robust shoe collection.
To launch her new brand, the celebrity partnered with IconMod to build the DayaByZendaya.com platform, which allows her to deliver the fashion brand directly to her fans and consumers.
“Daya by Zendaya is a true reflection of me and my crazy life,” says Zendaya. “One moment I’m Michael Kors’ date to the Met Gala…the next moment I’m in joggers, grocery shopping and arguing with my niece about what quinoa is…you’ll see it all.”
Additionally, Zendaya officially unveiled the collection with appearances at three pop-up locations in New York, Chicago and Los Angeles last Saturday.
Zendaya’s direct-to-consumer fashion line is now available.