Z Supply Launches Icons of Culture



New apparel brand will highlight the classic Ocean Pacific and Gotcha brands as well as other iconic musicians, artists, TV shows and movies.

Contemporary sportswear company Z Supply has launched a new brand, called Icons of Culture.

The new apparel brand will serve as a collection of graphic tees, custom apparel and accessories, which will aim to resurrect iconic brands, musicians, artists, photographers and more through exclusive artwork, photographs and never-before-seen images.

Icons of Culture’s first heritage-focused capsule will highlight original designs, silhouettes and fabrications from Iconix Brand Group’s Ocean Pacific and Perry Ellis International’s Gotcha. The new collection will debut exclusively at Urban Outfitters.

“The Icons of Culture x Ocean Pacific collection is a key opportunity for us to authentically connect and share our brand heritage with a new generation of consumers,” says Carolyn D’Angelo, executive vice president, brand management, Iconix Brand Group. “Ocean Pacific has been a staple in surf culture and the California lifestyle for more than four decades, and this is the perfect time to bring our past iconic pieces to market with an industry and a consumer who is looking to find heritage brands that authentically support her lifestyle.”

Additionally, Icons of Culture has secured a raft of licensing deals to create screen-printed tees for the Santa Cruz Surfing Club Preservation Society; artist and illustrator John Van Hamersveld; Rock ‘n’ Roll photographer Rom Gundlefinger O’Neal; Wolf World (Steppenwolf);  Perryscope Productions (Janis Joplin); Synthesis (“Lost in Space” and “Voyage to the Bottom of the Sea”); BandMerch (Misfits); and Astrella/Barabajagal (Isle of Wight, Billie Holiday, Frank Sinatra, The Rocky Horror Picture Show, Telonious Monk, Ray Charles, John Lee Hooker, Miles Davis and John Coltrane).

The new collections will be available this summer at IconsofCulture.com as well as specialty boutiques throughout the U.S.