Xcel Plans Mizrahi Beauty Line
Xcel Brands has teamed with True Cosmetics to develop a skincare and cosmetics line for fashion designer Isaac Mizrahi, called True Isaac Mizrahi.
The line will include skincare products, color cosmetics and face makeup and will debut on Feb. 9 on Mizrahi's QVC show. The collection will become a regular feature on the twice-weekly show and will also be available at retailers across the U.S. and on the Isaac Mizrahi website. Mizrahi will be the first fashion designer to offer beauty products on QVC.
"We are pleased to partner with True Cosmetics on this extensive line of skincare and cosmetics," says Robert W. D'Loren, chairman and chief executive officer, Xcel. "Their beauty product knowledge combined with our marketing reach is exciting for our company."
"Isaac Mizrahi is one of the most creative designers working today, and his incredible sense of color is evident in the creation of True Isaac Mizrahi cosmetics," says Michael Alper, founder, True Cosmetics. "We are thrilled to be working together to bring this collection to a broad audience."