Lids will now allow fans to customize hats, accessories and more with their favorite WWE stars.
NORTH AMERICA–WWE has teamed up with sports retailer Lids Sports Group for a line of create-on-demand headwear.
Using its Embroidograph embroidery tool, Lids will offer customers the opportunity to embroider the names, autographs and logos of WWE Superstars and Legends onto a range of blank headwear options.
“Lids shares our vision of fan engagement by providing customized offerings that connect our passionate fans with their favorite Superstars,” says Casey Collins, executive vice president, consumer products, WWE. “We’re excited to launch this new on-demand initiative with a brand who can offer WWE products in real-time alongside our biggest events.”
The Lids WWE on-demand customization program launched as a curated assortment of logos and autographs to celebrate WWE’s Royal Rumble event, which takes place later this month.
Lids EmbroidiGraph service is now available at several Lids locations throughout the U.S. Customizable headwear is also available online at Lids.com.