will.i.am Unveils Ekocycle Suits
Ekocycle, the recycling collaboration between singer will.i.am and The Coca-Cola Company, has announced its latest sustainable product offering–men’s suits from H Brothers.
Made using up to 25 recycled plastic bottles, each suit contains up to 60 percent recycled content.
In addition to suit items like deconstructed conductor’s jacket and an asymmetrical tailed jacket, the line will also include neckties, bowties and pocket squares, all made with post-consumer recycled content.
“Working with Ekocycle has given us an opportunity to bring environmentally responsible men’s apparel to a global audience,” says Glenn Hunter, general manager, H Brothers. “It’s truly the best of both worlds when you can use recycled materials to help keep guys looking fresh.”
The Ekocycle x H Brothers collection will go on sale Saturday on the Ekocycle website.
“Ekocycle is all about tapping into popular culture to find new ways to reduce the amount of waste we produce,” says will.i.am. “With partners like H Brothers leading the way, we are giving used plastic bottles new life by transforming the material into stylish quality products people want. The new line of suits from H Brothers is a perfect example of the Ekocycle mission in action.”
The Ekocycle brand initiative was developed by will.i.am and The Coca-Cola Company to educate consumers about everyday recycling choices and empower their purchasing decisions by repurposing items such as plastic bottles into fashion-forward lifestyle products.
“Ekocycle continues to make a positive impact on the environment globally by making what is old new again,” says Bea Perez, chief sustainability officer, The Coca-Cola Company. “We’re promoting everyday decisions to recycle and empowering consumers to make environmentally conscious purchases.”