License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

WHP Global Announces Major Deal with 7GEGE in China for Anne Klein Brand

WHP Global Announces Major Deal with 7GEGE in China for Anne Klein Brand

Deal comes as part of a 30-year agreement with the Chinese digital fashion brand.

WHP Global has announced a partnership with Chinese digital fashion group 7GEGE to market and distribute the Anne Klein brand in China.

The line will launch in China this fall. It will lead off in a digital first rollout. It comes as part of a 30-year agreement between WHP and 7GEGE.

“We are excited about this partnership because Anne Klein is a globally celebrated women’s fashion brand with tremendous opportunity in China,” says Louise Cao, chief executive, 7GEGE. “We intend on fully leveraging our product, marketing and digital capabilities to build a big business together with WHP.” 

The deal follows WHP’s purchase of the Anne Klein brand earlier this year.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish