Design label Thom Browne has inked a deal with Barneys New York to develop an in-store experiential concept.
Set to launch Sept. 5 to coincide with New York Fashion Week, the designer will launch the Thom Browne Burger, along with a sauce formulated by Barneys Downtown chef Jennifer Wasnesky. The burger aims to celebrate America and will be served with fries and red, white and blue condiments, a nod to Browne’s grosgrain fabric details.
In addition to the menu item, Browne will launch an exclusive capsule collection of made-to-measure garments for men and women with personalization options at Barneys Madison Avenue flagship in New York City.
The partnership is further supported by a short fashion film, dubbed Anatomy of a Suit, which sees Browne teach a group about the creation of a suit. A significant portion of the film was shot at Barneys.
The burger will be available for purchase at Fred’s at Barneys Downtown.
The in-store experience will run from Sept. 5- Sept. 30 at Barneys Madison Avenue location.