Marcolin Group and L Brands (Victoria’s Secret and Victoria’s Secret PINK) have partnered on a new digital business model that will bring eyewear to retail in a new way.
The collaboration will focus on a fast-responding and digitally-oriented model that captures the need of the consumer.
“Marcolin Group has always had an innovative approach to the world of eyewear, and, once again, by forming an alliance with L Brands, our group leads a vision that is up-to-date, contemporary, and keen to meet the needs of new consumers in a fast-moving and rapidly-developing market,” says Massimo Renon, chief executive officer, Marcolin Group. “Marcolin Group yet again confirms its clear and simple strategy to be a global player with a brand portfolio made up of high-level international brands, which are versatile, eager to innovate and complementary to one another.”
The first Victoria’s Secret eyewear collection created by the partnership debuted at the Victoria's Secret Fashion Show on Nov. 8, when supermodels donned sunglasses designed by the Marcolin Group as they walked down the catwalk. The eyewear, aimed at college-aged women, features details including stones, striped patterns, gold coloring and embellishments.
"We're thrilled to unveil our first-ever exclusive licensing partnership,” says Les Wexner, chairman and chief executive officer, L Brands. “This extension of the brand with Marcolin Group speaks to the power of Victoria's Secret and our commitment to delivering her fashion for every moment."
The worldwide licensing deal will be valid through 2023.
The Victoria's Secret and Victoria's Secret PINK eyewear collections will continue to launch as flash collections every few months and will be available online and in-store.