Vans Swims with Discovery for ‘Shark Week’
Vans has unveiled a collaboration with the Discovery Channel for a line of “Shark Week”-inspired apparel.
Vans’ partnership comes as part of the 31st annual “Shark Week” programming series on the Discovery Channel. Pieces in the collection include kids’ and adult footwear, t-shirts and accessories.
The collection launches in July at Vans stores as well as Footlocker, Nordstrom, Urban Outfitters and other specialty retailers. A portion of sales proceeds from the line will benefit Oceana, a charitable organization dedicated to protecting and restoring the world’s oceans.
Along with Vans, Discovery has partnered with brands including CVS and Build-A-Bear to celebrate “Shark Week.”