License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Vans Swims with Discovery for ‘Shark Week’

Vans Swims with Discovery for ‘Shark Week’

Vans gets in the water with “Shark Week” apparel.

Vans has unveiled a collaboration with the Discovery Channel for a line of “Shark Week”-inspired apparel.

Vans’ partnership comes as part of the 31st annual “Shark Week” programming series on the Discovery Channel. Pieces in the collection include kids’ and adult footwear, t-shirts and accessories.

The collection launches in July at Vans stores as well as Footlocker, Nordstrom, Urban Outfitters and other specialty retailers. A portion of sales proceeds from the line will benefit Oceana, a charitable organization dedicated to protecting and restoring the world’s oceans.

Along with Vans, Discovery has partnered with brands including CVS and Build-A-Bear to celebrate “Shark Week.”

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish