Vera Bradley’s partnership with the U.S. Army will produce a series of branded bags, backpacks, totes, purses, luggage, wristlets, ID cases, lanyards and blankets. The line will be the U.S. Army’s licensing program’s first foray into the women’s fashion accessories market.
“We have so much admiration and appreciation for those serving our country in the U.S. Army,” says Rob Wallstrom, chief executive officer, Vera Bradley. “Vera Bradley is very proud to collaborate with the Army to create an amazing collection that reflects our respect and support of the military.”
The new collection will launch this May at department stores and specialty retailers as well as across the Vera Bradley portfolio of stores.