U.K.'s Big Knit Expands to Retail | License Global

U.K.'s Big Knit Expands to Retail

U.K. partnerships agency The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of adult and children's knit hats to boost awareness of the Innocent Big Knit campaign and raise money for Age U.K., which raises money to help older people keep warm and well in winter.

The Innocent Big Knit sees the brand's smoothies topped with little knit hats to raise money. Now Oliver Bonas is creating six life-sized limited edition version of the hats with names inspired by Innocent smoothies such as Strawberry Pom Pom and Tutti Frutti.