TRU Debuts DIY Victoria Justice Jewelry | License Global

TRU Debuts DIY Victoria Justice Jewelry


Toys ‘R’ Us has added an exclusive range of do-it-yourself accessories and crafts designed by actress and musician Victoria Justice to its Totally Me! brand.

The new line, Totally Me! by Victoria Justice, features 16 items including customizable necklaces, bracelets, rings, shoes and hats.

“We are so pleased to extend our popular Totally Me! line of arts and crafts to include Totally Me! by Victoria Justice, providing our customers with all new, on-trend and unique products like customizable fedora hats, sunglasses and more,” says Ira Hernowitz, executive vice president, ‘R’ Us Brands, TRU. “We wanted to find an inspirational, fashion-forward teen icon to help grow the Totally Me! line, and we’re thrilled to partner with Victoria Justice on this new collection, available only at Toys ‘R’ Us. We expect her flair for fashion and sense of style will help inspire creativity in our young customers.”

The DIY jewelry and craft kits are now available online and will arrive in TRU stores across the U.S. in the coming weeks.