Tommy Hilfiger Names New Brand Ambassadors
Tommy Hilfiger, which is owned by PVH Corp., has named Alex Pall and Andrew (Drew) Taggart, known globally as The Chainsmokers, as the global brand ambassadors for Tommy Hilfiger menswear.
Beginning this fall, the pop music duo will become global spokespersons for Tommy Hilfiger–as well as Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear–and will appear as the stars of the brand’s upcoming multimedia campaigns across print, online and out-of-home media placements. The campaign will also be supported by consumer activations and experiential events as well as exclusive video teasers that will be set to a custom-mixed music track by the duo.
Formed in 2012, The Chainsmokers have sold more than 10 million singles and are currently the third most streamed artist in the world.