Ted Baker has announced it will end its partnership with Debenhams and will begin selling its kids’ line at Next retail locations.
Spanning baby, boys’ and girls’ clothing, shoes and accessories in collaboration with the creative team at Ted Baker, Next will create new lines in a five-year deal due to launch in spring 2020.
"We are delighted to announce this exciting product licence with Next to support the continued expansion of Ted Baker's growing children wear collections,” says Lindsay Page, chief executive officer, Ted Baker. “Product licensing is a proven and highly successful pillar of Ted Baker's strategy to expand as a global lifestyle brand. It enables us to carefully develop the brand in new, relevant categories by leveraging the specialist product expertise of our carefully selected partners.”
The new line will be sold through Next retail and wholesale stores as well as Ted Baker’s website.