Fashion brand, Ben Sherman, has been named an Official Supporter of Team Great Britain for the Tokyo 2020 Olympic Games.
The collaboration will see Ben Sherman create exclusive appeal to be worn by British athletes during the Olympics opening ceremony. Ben Sherman will also debut official gear in retail stores as part of the deal.
“It’s a real honor to be tasked with designing the collection,” says Mark Williams, creative director, Ben Sherman. “We will use the brand’s heritage, authenticity and aesthetic excellence to inspire the very same athletes who inspire us with their dedication and sportsmanship. The design elements will hold true to the spirit of the Olympics and Great Britain. We want the athletes to feel an immense sense of achievement and unity while representing the nation during the Opening Ceremony.”