Target Teams for New Maternity Brand

New Isabel Maternity line will bring high-end brand to mom-to-be at a more affordable price.

NORTH AMERICA- Alongside a slate of new exclusive brand launches, U.S. retailer Target has partnered with  high-end maternity brand Ingrid & Isabel for a new exclusive line of affordable maternity apparel, called Isabel Maternity.

Isabel Maternity will include 120 different items at launch for expecting moms at all stages of pregnancy.

“With all of our new brand launches,  we’re focused on addressing our guests’ evolving needs and their desire for style, value and newness. Isabel Maternity is a prime example of that,” said Mark Tritton, EVP and Chief Merchandising Officer, Target. “We know pregnancy is an important life moment, and we’ve set our sights on becoming the ultimate destination for moms-to-be. Tat begins with helping mom look and feel her best during all stages of her pregnancy and after. By partnering with Ingrid & Isabel–a true trailblazer–we hope to make mom’s journey into motherhood more easy, comfortable, fun and of course stylish.”