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Superheroes Top Halloween Costume Picks

Marvel, DC andStar Wars will be top choices for kids and Millenials this year.

More children than ever before will celebrate Halloween dressed up as their favorite superhero this year, pushing princess costumes to the No. 2 spot following an 11-year reign at the top of the list, according to the National Retail Federation’s 2016 Halloween Consumer Top Costumes Survey.

Spending on Halloween costumes is expected to top $3.1 billion with 67 percent of consumers planning to purchase a costume this year.

According to the survey, more than 3 million kids will dress up as their favorite superhero, 2.9 million as their favorite princess and 2.5 million as a cat, dog or other animal. The complete ranking for children includes:

  • Superhero – 6.4 percent
  • Princess – 5.8 percent
  • Animal – 4.9 percent
  • Batman character – 4.8 percent
  • Star Wars character – 3.7 percent
  • DC superhero – 3.2 percent
  • Witch – 3.2 percent
  • Frozen character – 3.1 percent
  • Marvel superhero – 3.1 percent
  • Zombie – 2.9 percent
  • Spiderman – 2.8 percent

Meanwhile, Millennials are also planning to celebrate the holiday with licensed brands, with more than 9 percent planning to wear a Batman costume. The complete ranking for adults, ages 18 to 34, includes:

  • Batman – 9.3 percent
  • Witch – 6.1 percent
  • Animal – 5 percent
  • Marvel superhero – 3.5 percent
  • DC superhero – 3.5 percent
  • Vampire – 3.3 percent
  • Video game character – 3 percent
  • Slasher movie character – 2.3 percent
  • Star Wars character – 1.9 percent
  • Zombie – 1.8 percent

However, when it comes to adults over the age of 35, licensed costumes tend to fall lower in the rankings. The full lineup includes:

  • Witch – 13.7 percent
  • Pirate – 4.7 percent
  • Political – 4.1 percent
  • Vampire – 3.9 pecent
  • Batman character – 3.5 percent
  • Animal – 3.2 percent
  • DC superhero – 3.1 percent
  • Star Wars character – 3.1 percent
  • Ghost – 2.5 percent
  • Zombie – 2.5 percent
  • Scary costume/mask – 2.2 percent
  • Marvel superhero – 2 percent

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