Spy to Expand Beyond Eyewear

Eyewear company Spy has tapped the J Fin Group to create a full range of Spy-branded products that will include men’s and boy’s apparel, unisex accessories and consumer electronics, among other categories.

“Our vision is to develop authentic and compelling product leveraging the Spy brand’s newfound strength in the market and its unique and irreverent ‘happy’ point of view,” says Michael Marckx, chief executive officer and president, Spy. “We are confident that our combined experience will allow us to successfully open new channels of distribution, attract new customers, expand the product offerings and provide meaningful growth opportunities for the future.”