“The Icon Collection” celebrated the 20th anniversary of “SpongeBob SquarePants” and consisted of eight looks inspired by the iconic characters from the Nickelodeon series.
CPLG brokered the collaboration on behalf of Viacom Nickelodeon Consumer Products.
“It is very special to create an avant-garde collection for the 20th anniversary of ‘SpongeBob SquarePants’ in my own handwriting,” says Breuls. “In this way, commerce and art come together, making this collaboration with Nickelodeon especially unique.”
“We are delighted to be working with Marlou to celebrate ‘SpongeBob’’s 20-year history,” says Brenda Draaisma, general manager, CPLG Benelux. “Marlou has created her own revolutionary take on the iconic characters and translated them into a fun and unique collection while staying true to each character’s distinct look and feel.”
“I am so excited about this collaboration! Marlou and CPLG have worked hard to turn this unique ‘SpongeBob’ collection and amazing opening show at the Amsterdam Fashion Week into the best possible kick-off ever for the Best Year Ever for ‘SpongeBob’ in the Netherlands,” says Jeannine Lafèbre, senior director, licensing, Viacom Nickelodeon Consumer Products.
Plans to launch a line of apparel and accessories for women based on the show at retail this fall are underway.