SmileyWorld Bags Accessories Licensee In China

SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.

The collection, aimed at young adults, will be sold at SmileyWorld-franchised bag stores across China, opened by Guangzhou Quinakun, as well as over 200 SmileyWorld apparel stores opened by franchise partner Shanghai Yihua.