Smiley, Li & Fung Debut Happy Sports Line | License Global

Smiley, Li & Fung Debut Happy Sports Line

House of Smiley and Li & Fung have debuted the new Happy Sports collection, which includes items from a variety of licensees featuring iconic smiley face imagery.

TV Mania has released apparel for the line, Drew Pearson International is offering hats and Fun 4 U has created skateboards. The brand will roll out in additional categories this spring with opportunities in back-to-school, footwear, accessories, food and beverages and health and beauty.

The collection will be showcased at the Project MVMNT trade show, part of MAGIC Market Week, Feb. 18-20 in Las Vegas, Nev.