Disguise plans dress-up line for collectible toy brand.
Moose Toys has tapped Disguise, the Halloween costume division of Jakks Pacific, to bring its collectible toy franchise Shopkins to life with a costume and dress-up range.
The multi-year, multi-category agreement will see Disguise launch its Shopkins line across North America in fall 2016. The partnership was brokered by The Licensing Shop.
“Shopkins is an incredible collectible phenomenon, and we are excited to be a part of the magic with our costumes,” says Joe Anton, president, Disguise. “Children love these tiny characters, and we look forward to bringing them to life in a fun and authentic way that will resonate with fans.”