Sequential Brands Group has announced it is relaunching the Caribbean Joe brand with the signing of several new partnerships.
Recently inked deals for the brand are in categories including fragrance, kids’ swimwear, women’s pajamas and loungewear and men’s and women’s sportswear. New partners include:
- Levy Group for men’s and women’s sportswear;
- Dreamwave for women’s pajamas, loungewear and kids’ swimwear and
- Bellevue Brands for a new fragrance.