Samsonite Names High Sierra Sock Partner
Samsonite has signed a new multi-year license agreement with PS Brands for a line of High Sierra casual, outdoor and performance socks in North America.
“Historically, the High Sierra brand is synonymous with outdoor products and has always been dedicated to creating high-performance backpacks and luggage,” says Elie Levy, chief executive officer, PS Brands. “We look forward to continuing that trend with our sock products. We are excited to maximize on the brand’s current momentum in the marketplace and grow this new category.”
The High Sierra performance sock collection will be available in summer 2014 at retailers throughout the U.S. and Canada.
“PS Brands is the perfect group to help us bring the High Sierra brand to the marketplace,” says Dawn Sicco, vice president and general manager, High Sierra. “The company is a true leader in the sock category, with a respected management team and strong retail relationships and we see a very positive future in this new partnership.”