Ascot Racecourse and British menswear brand T.M.Lewin will produce a bespoke collection of men’s formalwear inspired by its flagship race meeting, Royal Ascot.
IMG brokered the multi-year deal.
Designed for the summer racing season, the collection will feature three-piece and two-piece suits, jackets, trousers, shirts, ties and accessories.
The range will launch in spring 2019 at T.M. Lewin stores and online. Select pieces will also be showcased and sold on-site during Royal Ascot in the flagship Ascot Shop store, managed by IMG.
“We are delighted to be working with the Ascot Racecourse brand,” says Sven Gaede, chief executive officer, T.M.Lewin. “Royal Ascot is an iconic event, a key date in the U.K.’s sporting calendar and one that our customers associate with style and fashion. To celebrate our relationship, we will be launching an exclusive new Royal Ascot collection of smart occasionwear to wear at Royal Ascot and the great sporting events of the British summer.”
“We are thrilled to be working with T.M.Lewin,” says Juliet Slot, chief commercial officer, Ascot Racecourse. “Fashion and style are an important part of the Royal Ascot experience for all of our customers, and we look forward to providing a collection which will give them inspiration for what to wear to ensure they have a special occasion with us.”
“Fashion and accessories are a key part of the Ascot experience, so we are very excited about this new collection,” says Tim Smith, senior licensing director, IMG. “This is a very fitting collaboration between two prestigious British lifestyle brands, with T.M.Lewin renowned as one of the best premium tailors and using the finest quality fabrics.”