One Jeanswear Group has announced plans to launch a Robert Rodriguez sportswear brand in February 2015.
Originally rooted in the designer market, the Robert Rodriguez brand will re-emerge as an upscale line created for the better market category.
Robert Rodriguez will be marketed and sold in department stores and specialty retailers nationwide.
The line will include a full range of pants, jackets, dresses, skirts and tops, with price points ranging from $59-$129 for core pieces and up to $189 for jackets. Jeans and activewear are slated to launch for fall 2015.
“We believe the Robert Rodriguez name is a highly recognizable designer brand to the consumer,” says Jack Gross, chief executive officer, One Jeanswear Group. "We are pleased to be able to bring this proven and powerful brand to the better sportswear market. We are committed to the future expansion of the Robert Rodriguez brand into additional categories."