Women's motorcycle lifestyle brand Rebel Girl has joined forces with licensing agency Dimensional Branding Group and production company Festa Entertainment to develop a range of new brand extensions.
Rebel Girl’s brands, which include Rebel Girl, American Rebel and Just Ink’d, are now being positioned for global extensions into the fashion and entertainment spaces.
“[Founder] Cher Bell has created a unique opportunity for women and men to participate in a lifestyle that is inclusive and representative of a very important part of the American experience," says John Leonhardt, president, DBG. "Through entertainment and consumer products we are looking forward to touching the rebel and everyone. We plan to extend the Rebel Girl brand into accessories, apparel and other lifestyle-related categories.”
“Rebel Girl and American Rebel represent a unique opportunity to create entertainment projects that are meaningful and entertaining to a very specific and growing fan base, and we look forward to working with Cher Bell and her team on this initiative,” says Dannie Festa, president, Festa Entertainment.