Quiksilver Plans Kids’ Apparel
Quiksilver, Inc. has tapped LF USA, a subsidiary of Li & Fung Limited, for children’s apparel under the Quiksilver and DC brands.
LF USA’s kids’ division will design, manufacture and market children’s apparel bearing both the Quiksilver and DC trademarks in the Americas beginning in fall 2014.
“With strong brand heritage and consumer appeal, Quiksilver and DC are natural additions to our kids’ division’s prominent portfolio of licensed brands,” says Dow Famulak, chief executive officer and president, LF USA. “By leveraging our extensive expertise in the children’s market, coupled with our global sourcing capabilities and deep retail relationships, we believe there is an excellent opportunity to build on the legacy of these brands and significantly expand their reach and volume.”
“LF USA is a highly regarded leader in the children’s apparel industry. We believe their size, scale and expertise will help us grow our kids’ business, and we are thrilled to have LF USA as a partner,” says Andy Mooney, chief executive officer, Quiksilver, Inc. “Moreover, this relationship is in line with our profit improvement plan, enabling us to focus our energies and resources on our core apparel business and significantly reduce product styles and SKUs in our supply chain.”