PVH Taps New Partner for Izod Kids


PVH has partnered with Cutie Pie Baby for a line of layette items and apparel for newborns, infants, toddlers and kids under the Izod brand.

Cutie Pie Baby will produce a broad range of Izod products including playwear, outerwear, swimwear and layette and baby accessories for department and specialty stores in the U.S., Canada and Mexico.

“Cutie Pie Baby is thrilled about the potential for its product line under the iconic Izod brand,” says Eli Yedid, president, Cutie Pie Baby. “The line for fall 2013 launch embodies the colorful, youthful, sporty and American spirit that the brand is known for. We are confident that our collections will deliver on the energy and excitement of the Izod brand.”

Sizes will range from newborn to size 16 for girls and size 20 for boys.

“We are excited about the growth of the Izod brand within the children’s category,” says Ken Wyse, president of licensing, PVH. “Cutie Pie Baby has extensive knowledge and expertise in this product category, and we look forward to a successful partnership.”