PVH Extends Izod into Denim


PVH has signed two new partners for its Izod brand that will extend the property into the denim category and grow the brand in Mexico.

Five Star Blue has signed on as the brand’s new men’s denim partner and plans to release pants and shorts in both regular and big-and-tall sizes throughout the U.S., Canada and Mexico.

“The new denim line is a natural extension for the Izod brand lifestyle,” says Ken Wyse, president of licensing, PVH. “We welcome Five Star Blue onto our team of Izod licensees, and believe it is the best company to help us establish the Izod brand in this product classification.”

Also joining the Izod roster is Comercio Excelente Norte, which will distribute men’s and boys’ apparel and men’s accessories in Mexico.

Product such as shirts, trousers, sweaters, jackets, outerwear, swimwear, sleepwear, flip-flops, luggage and accessories will be sold primarily at Sears countrywide.

“We are excited to extend the Izod brand to the Mexican marketplace,” says Wyse. “We have successfully partnered with Comercio Excelente for other PVH brands and believe this to be a great opportunity to extend our strategic partnership with them, as well as further expand the Izod reach.”

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