PVH Expands Izod in South Pacific

PVH has signed an agreement with Axis Golf for a new line of men's sportswear, golf apparel and related accessories under the Izod brand in Australia, New Zealand, Fiji and other South Pacific islands.

The new Izod golf line will include dress shirts, neckwear and underwear. Axis will also distribute belts, headwear, watches, umbrellas and flip-flops from other Izod licensees across the region.

Izod products will be sold at retailers Golf World and Golf Mart, which are owned by an affiliate of Axis Golf, and into select golf, sports and department stores, as well as IZOD stores that will be operated by Axis.

"We are thrilled to have found the right partner to manage the expansion of the Izod brand into Australia, New Zealand, Fiji and other key South Pacific islands," says Ken Wyse, president of licensing, PVH. "Axis Golf is a proven leader with extensive knowledge and expertise in men's apparel and accessories, both in the wholesale and retail channels and we look forward to jointly building a successful partnership in the South Pacific."