PVH’s Izod Heads to South Africa

PVH Corp. has tapped Leisure Brands to bring Izod and Izod Golf menswear to South Africa.

The agreement, which runs through December 2016, will see Leisure Brands manufacture, distribute and promote men’s sportswear, golf apparel and specified golf accessories, as well as sell, distribute and promote menswear offerings including pants, shorts, headwear, belts, socks and umbrellas under the Izod brand.

“We are thrilled to expand the Izod brand’s distribution into South Africa,” says Ken Wyse, president of licensing, PVH Corp. “We selected Leisure Brands as our partner for this next avenue of growth for the brand, given their positioning as the leading marketer and distributor of golf apparel in South Africa and their understanding of the region and its consumer base. We are excited about the opportunities to grow Izod with Leisure Brands, and we look forward to working together to build a successful presence in South Africa.”