License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Puma, Maybelline Pair for Gym-Proof Makeup

Sports brand Puma is taking athleisure to the next level through a collaboration with Maybelline.

The launch of the Puma x Maybelline special-edition collection brings beauty, fashion and sport together in one performance-focused product line.

The 12-piece line offer smudge-proof mascara, metallic highlighter, Super Stay Matter ink lip color in new shades, two new duo sticks and more.

“This collection is truly the representation of the point where the gym meets the runway, a goal we strive for in everything we do for our female consumers,” says Adam Petrick, global director, brand and marketing, Puma. “We believe that this first-ever collaboration will allow the Puma Woman to move seamlessly from the gym to the street and provide her with the tools to look and feel her best.

The collection takes cues from the street style trend and is aimed at Generation Z and millennials.

“Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She's always on the go, never settles and needs high-performance products that keep up with her grind,” says Trisha Ayyagari, deputy general manager, Maybelline New York. “The Puma x Maybelline Collection was created to do just that.” The Puma x Maybelline Collection is available in select markets.

Add new comment